Greetings,
This is Vidhi Mody,
I am a digital marketer with over 2.9 years of experience in the industry. The organization’s growth is a top priority, and my energy, enthusiasm, and marketing skills will be employed to support this objective. As my career advances, the management of multiple digital brands is foreseen, with my skill set continuously enhanced.
Get to Know Me
I am a dedicated and results-driven professional with a strong background in digital marketing, backed by over 2.9 years of industry experience. My passion for driving brand success through innovative marketing strategies has been a driving force in my career.
I am committed to continuously improving and adapting my skill set to stay at the forefront of the ever-evolving digital landscape. With a focus on achieving organizational growth, I am eager to contribute my expertise to propel brands to new heights in the digital world.
During my time off, I indulge in organizing Open Mics, Fleas, Collaborative events and go on walks with my pet.
Work So Far...
Handled their Social Media (LinkedIn & Instagram)
Coordinated with existing and potential customers from their database and generate leads from Instagram.
Worked with various clients like Taj, Sukhbir, Feel Bohemian, Balti Curries, Bhramari Honey, etc
Strategising for brands monthly content calendars.
Effective communication and feedback from clients.
Worked on influencer marketing and brand collaborations.
Creating productive workflow with the creative time.
Handling Shopify websites, brand social media, a fan account.
Being upto date with social media trends and brand content creation
Researching on competitive brands for future brand strategies and content calenders
Working with Amazon Fashion and Ariel India. For Amazon Fashion: worked on various campaigns/IPs like Amazon Fashion Up and Amazon Fashion Up Season 2
(YouTube series), Wardrobe Refresh Sale, Prime Day Sale, Festive Sales, and yearly Thematic Campaigns. Alongside, indulged in Influencer marketing-led activities.
Worked with Amazon Fashion Up (1&2): coordination, shoots, and BTS to generate future social media content.
Yearly Thematic Campaign: #OpenStreetHarPalFashionable campaign was based on the idea of body positivity and accepting oneself without any judgments. Ideation of social media campaigns, recommending trending and topical content. E-Commerce: working on different banners for campaigns.
Ariel: working on e-commerce banners, social media hygiene content, recommending trends, topicals and ideas to make trending content. Ideation and coordination of one of the biggest campaigns for Ariel India: Share The Load, Coordination for campaign social media. Maintaining a healthy client-agency relationship with deadlines, pitches, trends, and daily follow- ups with the client.
Glenmark: Currently working on 2 brands for
Glenamark, named: Sclape and Candid.
Working on Enhanced Brand Content, PDP, Daily social media, communication strategy, e-commerce banners, influencer activations, etc for Scalpe Pro Anti Dandruff Shampoo and other SKUs.
Working on the pitch for website creation, and
digital activation ideas for Candid.
Cavinkare: Worked on 2 mid-sized brands
named: Meera and Karthika.
Meera: Worked on daily social media content
creation, influencer pitches, and e-commerce
activities like Enhanced brand content, PDP,
and website banner creation, apart from this
worked on a product launch for the brand.
Karthika: Daily social media content creation
and planning with pitching influencer activities
and contest activations for the same.
Health & Glow: Working on daily content
creation for the brand, product launch content
strategy, and hopping on to ongoing trends and
hygiene checks.